hokum

/ ˈhō-kəm / noun 1917

probably blend of hocus-pocus and bunkum

  1. a device used by performers to evoke a desired audience response
  2. a sentimental or comic element in a theatrical performance
  3. something apparently impressive but actually false, exaggerated, or insincere
  4. pretentious or showy performance
  5. elements of popular appeal or sensationalism inserted for effect
  6. a message conveying no real meaning; nonsense
Synonyms nonsense, baloney, bosh, bunkum, flimflam, malarkey, twaddle, drivel